Audience development – Consultations and publication for cultural organisations and institutions

An Audience Development is fairly unknown In Poland method – a way of work of an organization and a cultural institution, which is concentrated on cooperation with an audience. It combines a cultural education with a non-standard promotional and marketing performance.

The Impact Foundation specific objectives of the project:

- To create first in Poland diagnostic tool and research needs of the audience of institutions/cultural events.

- To run pilot study of audience needs among 6 chosen organisations/ institutions; to develop results and create universal recommendations in this range.

- To create tools for enforcement of strategies for building and development of the audience.

Project is supported by the Polish Ministry of Culture, the city of Warsaw and British Council.

www.rozwojwidowni.pl

Grundtvig’s project approved!

We are happy to announce that our EU Grundtvig Programmes’s application has been approved in all 7 partner countries – Poland, Sweden, Italy, Portugal, Belgium, Austria and Greece. River//Cities members and partners will start soon new collaborative project: CULTURE FOR WATERFRONTS – THE USE OF CULTURE TO INCREASE ACCESS TO, AND ENGAGEMENT IN, EUROPEAN WATERFRONTS.

EU grant will allow us to organise structured seminars for face-to-face meetings with themes, presentations and discussions to be held in each partner city and thus give each of the partners a hosting opportunity. Each seminar will have similar structure and will be devoted to the specific aspect of impact of culture on:  citizenship, economy and tourism development, governance policies, public space, the policy of sustainable development and waterfront regeneration.

Project’s overall goals:

- to train partner organisations to identify and develop the impact of culture on diverse aspects of waterfront regeneration e.g. volunteering/civil society involvement, public space/city planning, environment, sustainable development, governance etc.;
- to study the use of culture and its contribution to the development of European societies, social inclusion and increased civic engagement;
- to bring together experts and representatives from various sectors for the purpose of exchanging knowledge and experiences, eventually raising the competence of all participants;
- to disseminate the project’s outcomes to contribute to a greater understanding for the role of culture in achieving the EU goal to become a smart, sustainable and inclusive economy.

more info: www.river-cities.net